# Brand Campaigns

Full-funnel campaigns for consumer brands, designed and built by Alec Kunkel, design technologist.

- Client: OLLY · Tide · MaryRuth’s
- Role: Design Technologist
- Year: 2024 to 2025
- Category: Brand Campaigns

Campaigns that follow shoppers the whole way through on Amazon: Alexa and audio up top, then Prime Video and Fire TV, then a custom Brand Store to close it out.

## Services

- **Technology**: Custom Brand Stores, Alexa voice, Audio & video ad units, Generative AI, Fire TV

### Back-to-School (OLLY · Unilever)

A Back-to-School campaign for OLLY across Alexa, audio, Fire TV, Prime Video, and the Brand Store, timed to the busiest wellness season of the year.

### Trade Up (Tide · P&G)

Liquid detergent covers 65% of laundry loads, and 41% of those use mid-tier brands. Trade Up is a ladder: win over other brands’ customers first, then move Tide regulars from liquid to Base and Power Pods and eventually to Tide evo. Generative AI shows up throughout.

### A Toast to Good Health (MaryRuth’s Organics)

Dry January and sober-curious drinking keep growing, and so does interest in MaryRuth’s multivitamin mocktails. We skipped the New Year’s resolution clichés and opened 2024 with a toast to good health, with the mocktail recipes up front.

Tags: Brand Stores, Prime Video, Fire TV, Alexa, Full-funnel, GenAI

- [All work](https://www.aleckunkel.com/work)
- [About Alec Kunkel](https://www.aleckunkel.com/about)

Source: https://www.aleckunkel.com/work/brand-campaigns