# Beast Games

Snack Like A Beast with MrBeast, designed and built by Alec Kunkel, design technologist.

- Client: Jack Link’s
- Role: Design Technologist
- Year: 2025
- Category: Brand Campaigns

Jack Link’s had MrBeast snacks to launch, and Beast Games is all about winning big. So we made a Prime Video sweepstakes where a bag of jerky is your ticket in.

## My contribution

- Built a kind of giveaway Amazon hadn’t done before, from the sweepstakes mechanic to the entry flow.
- Used customer purchase history to gamify it, so the experience changed based on what each shopper had already bought.
- Built the campaign landing page start to finish.

## Services

- **Technology**: Prime Video integration, Sweepstakes entry flow, Custom Brand Store

Tags: Prime Video, Sweepstakes, Brand Stores

- [All work](https://www.aleckunkel.com/work)
- [About Alec Kunkel](https://www.aleckunkel.com/about)

Source: https://www.aleckunkel.com/work/jack-links-beast-games