# Vertuo World Coffee Curator

What you watch, as a coffee order, designed and built by Alec Kunkel, design technologist.

- Client: Nespresso
- Role: Design Technologist
- Year: 2026
- Category: AI/ML

The pitch: what you watch says something about how you take your coffee. The Vertuo World Coffee Curator reads your Prime Video habits and picks a Vertuo Up pod for you. It launched alongside Nespresso’s new ambassador, Dua Lipa.

## My contribution

- Led development of the custom Brand Store, using each customer’s Prime Video watch history as the input for the whole experience.
- Built the personalization logic: 50+ viewing insights, each tied to a coffee personality, all narrowing down to one Vertuo pod.
- Owned the front-end build (responsive and accessible) and worked with design to get it out the door in time for the Dua Lipa launch.

## Services

- **Technology**: AI recommendation engine, Prime Video data integration, Custom Brand Store, Personalization

Tags: Brand Stores, AI, Prime Video, Fire TV

- [All work](https://www.aleckunkel.com/work)
- [About Alec Kunkel](https://www.aleckunkel.com/about)

Source: https://www.aleckunkel.com/work/nespresso-coffee-curator