# Smith

Our lab’s in-house AI assistant, designed and built by Alec Kunkel, design technologist.

- Role: Design Technologist
- Year: 2025
- Category: Internal Tools

The lab had plenty of tools and no easy way to use them together. Smith puts them behind one assistant. Ask it in plain language to draft a campaign, build a prototype, or brainstorm, and it does the work in the systems the team already uses.

## My contribution

- Helped shape the idea: one assistant you can talk to, instead of a dozen separate internal tools.
- Built and connected the agent tools that let Smith draft campaigns and generate prototypes inside the systems the team already uses.
- Worked across design and engineering to take it from an internal AI experiment to something the whole studio actually uses.

## Services

- **Technology**: Agentic tooling, LLM integration, Campaign & prototype generation, Workflow automation
- **Role**: Concept & strategy, Front-end & tooling, Design partnership

### Too many tabs (The problem)

Getting from a brief to something a client could see meant bouncing between a handful of internal systems and stitching the results together by hand. With Smith, you describe the idea and it handles that part.

### Draft, prototype, brainstorm (What it does)

Ask Smith to draft a campaign, build a working prototype, or pitch a few directions. What comes back is real files the team can open, edit, and keep building on.

### It does the work itself (Under the hood)

Smith is agentic. It calls the lab’s own tools directly, so whatever it makes ends up in the same platforms the team already ships from.

Tags: AI, Agents, Internal Tooling, LLM

- [All work](https://www.aleckunkel.com/work)
- [About Alec Kunkel](https://www.aleckunkel.com/about)

Source: https://www.aleckunkel.com/work/smith-ai-assistant