# The Mind Set

Olympians on training the mind, designed and built by Alec Kunkel, design technologist.

- Client: Ad Council
- Role: Design Technologist
- Year: 2025
- Category: Brand Campaigns

The Ad Council’s ask: get athletes to train their minds the way they train their bodies. In The Mind Set, Olympians tell their mental-health stories through objects that mean something to them, and the resources live on Fire TV, Alexa, and Prime Video.

## Services

- **Technology**: Interactive video ads, Fire TV experience, Alexa voice, Custom Brand Store

### The campaign film (Film)

Olympic athletes talk through the objects tied to their mental-health stories. This film sets the tone for everything else.

### The full customer experience (Walkthrough)

The whole thing, start to finish: from the athletes’ stories to the mental-health resources on Fire TV, Alexa, and Prime Video.

### Where it ran (Campaign)

Tags: Prime Video, Fire TV, Alexa, Video

- [All work](https://www.aleckunkel.com/work)
- [About Alec Kunkel](https://www.aleckunkel.com/about)

Source: https://www.aleckunkel.com/work/the-mind-set