Brand Launches on Amazon
First Amazon stores for big-name brands, designed and built by Alec Kunkel, design technologist.
- Client: Nike · Coach · Drake
- Role: Design Technologist
- Year: 2023 to 2025
- Category: Brand Campaigns
When a big brand shows up on Amazon for the first time, the storefront is the launch. Here are three: Nike’s editorial store, Coach’s 3D try-on store for the Tabby bag, and Drake’s animated “Freeze the World” warehouse.
Services
- Technology
- Custom Brand Stores, 3D product imaging, Virtual try-on (VTO), Editorial video experience
Launching Nike on Amazon (Nike)
Nike’s store opens with a full-bleed film instead of a wall of products. You browse by sport (Running, Training, Basketball, Sportswear), there’s a Trending rail, and the whole thing feels like Nike, which is hard to pull off inside a category page.
Launching Coach on Amazon (Coach)
Coach’s first Amazon store. With 3D product imaging and virtual try-on, people could check out the Tabby bag from every angle, and the launch doubled as a push for Q4 sales.
Launching Drake’s Warehouse on Amazon (Drake)
For the Iceman era, Drake’s store is an animated “Freeze the World” warehouse. It’s an illustrated isometric scene you poke around in, and the whole drop is in there in 3D and shoppable: Drake and PARTYNEXTDOOR merch, Certified Lover Boy outerwear, and the “Someone Loves Me” city tees.
Tags: Brand Stores, 3D, VTO, Product Launch