Consumer Electronics
Launches and buying tools for tech brands, designed and built by Alec Kunkel, design technologist.
- Client: Samsung · Anker · Microsoft
- Role: Design Technologist
- Year: 2022 to 2023
- Category: Immersive & 3D
With tech launches, the job is helping shoppers understand what the new thing is and why they’d want it. That meant everything from an interactive Samsung Galaxy showroom to Microsoft’s PC Finder.
Services
- Technology
- Custom Brand Stores, Interactive 3D product views, Recommendation engine, Guided UX flows, Fire TV
Samsung Virtual Showroom (Samsung)
Samsung had a big launch coming: the Galaxy Z Fold5, Z Flip5, Tab S9+, and Watch6. We built a virtual showroom where people could play with each product’s best features, about as close to holding one in a store as you can get online.
PC Finder 2.0 (Microsoft × Intel)
The first US PC Finder did well, so Microsoft came back with Intel for a rebuild. It takes the guesswork out of laptop shopping and helps people land on the right machine.
PC Finder (Microsoft)
Shopping for a laptop is confusing. The original PC Finder asks a few good questions and then makes a recommendation. It hit a 19% start rate (+3pp) and 89% completion (+13pp), both well above benchmark.
Anker 2023 Launches (Anker)
Anker had seven products launching in 2023 across several lines. We built a Brand Store program that gave each launch its own moment while keeping the brand looking consistent.
Soundcore (Anker)
A landing page for Anker’s Soundcore audio line, built to get people from “never heard of it” to “maybe I’ll get one.”
Nebula Mars 3 (Nebula)
A landing page for Anker’s Nebula Mars 3 projector, where people could click through its features around launch.
Oral-B iO Series 10 (Oral-B)
P&G asked us to launch the iO Series 10, Oral-B’s most premium toothbrush yet, across Amazon. It was timed to Prime Day 2023 and pitched as an everyday luxury.
Tags: Brand Stores, Interactive Web, Fire TV, 3D Experiences, Product Launch