Beast Games
Snack Like A Beast with MrBeast, designed and built by Alec Kunkel, design technologist.
- Client: Jack Link’s
- Role: Design Technologist
- Year: 2025
- Category: Brand Campaigns
Jack Link’s had MrBeast snacks to launch, and Beast Games is all about winning big. So we made a Prime Video sweepstakes where a bag of jerky is your ticket in.
My contribution
- Built a kind of giveaway Amazon hadn’t done before, from the sweepstakes mechanic to the entry flow.
- Used customer purchase history to gamify it, so the experience changed based on what each shopper had already bought.
- Built the campaign landing page start to finish.
Services
- Technology
- Prime Video integration, Sweepstakes entry flow, Custom Brand Store
Tags: Prime Video, Sweepstakes, Brand Stores