Kelce Clubhouse
A clubhouse for New Heights fans, designed and built by Alec Kunkel, design technologist.
- Client: New Heights · Wondery
- Role: Design Technologist
- Year: 2025
- Category: Brand Campaigns
New Heights has a huge fanbase and had nowhere on Amazon to gather it. The Kelce Clubhouse puts merch, episodes, and book pre-orders in one storefront that’s meant to feel like hanging out on the show.
My contribution
- Brainstormed directly with Jason and Travis Kelce on what we could build together.
- Built it so other creators could reuse it, instead of making a one-off.
- Hooked the Amazon Associates program into the landing page, so the brothers get a cut of what fans buy.
Services
- Technology
- Custom Brand Store, Integrated merch & commerce, Creator content hub, Fan Shop
Tags: Brand Stores, Commerce, Social, DSP