Louder Than Cancer
The sound of cancer cells dying, as a song, designed and built by Alec Kunkel, design technologist.
- Client: Conquer Cancer · Amazon Music
- Role: Design Technologist
- Year: 2025
- Category: Brand Campaigns
Harvard scientists recorded what it sounds like when cancer cells are destroyed. With Amazon Music, we turned that into an anthem with Imagine Dragons, H.E.R., Melissa Etheridge, and Jason Aldean, and ran it everywhere from Fire TV to Times Square.
Services
- Technology
- Audio sonification, Amazon Music integration, Fire TV, Merch on Demand
The Most Beautiful Sound (Campaign Film)
The film behind the song: how a lab recording of dying cancer cells became something people could rally around.
Voice-Designed Merch on Demand (Merch on Demand)
Fans designed their own gear just by talking, so the anthem kept going after the screen turned off.
Inside the interactive experience (Interaction)
A walkthrough of the interactive piece. Visitors hear the sound for themselves and move through the anthem before chipping in.
Where it ran (Campaign)
It showed up where people already were: Fire TV, Amazon Music, even Times Square, with the artists behind it the whole way. Together, louder than cancer.
Tags: Amazon Music, Fire TV, Audio Ads, Cannes 2025