Protect Playtime

Flea and tick protection, pitched as playtime, designed and built by Alec Kunkel, design technologist.

• Client: PetArmor · PetIQ
• Role: Design Technologist
• Year: 2026
• Category: AI/ML

Flea and tick protection is a chore nobody thinks about, so we pitched it as playtime instead. My piece was the AI pet finder: you describe the pet you want (“a calm senior cat good with kids”) and it finds real, adoptable ones through the Best Friends API.

My contribution

• Led front-end on the custom Brand Store, including the dog/cat toggle that swaps out the whole page.
• Designed and built the pet-match quiz, from the questions through to the shoppable results that pair each pet with a play space.
• Led the Best Friends Animal Society API integration and built the AI pet finder on AWS. Bedrock and Lambda take whatever someone types and turn it into real, adoptable matches.
• Kept the build responsive and accessible, and worked with design to get the concept into production-ready components.

Services

Technology

Custom Brand Store, Interactive pet-match quiz, Conditional dog/cat experience, Fire TV

AI pet finder

Amazon Bedrock, AWS Lambda, Best Friends API integration, Natural-language search

Tags: Brand Stores, AI, Fire TV, Prime Video, DSP

• All work
• About Alec Kunkel