The Mind Set
Olympians on training the mind, designed and built by Alec Kunkel, design technologist.
- Client: Ad Council
- Role: Design Technologist
- Year: 2025
- Category: Brand Campaigns
The Ad Council’s ask: get athletes to train their minds the way they train their bodies. In The Mind Set, Olympians tell their mental-health stories through objects that mean something to them, and the resources live on Fire TV, Alexa, and Prime Video.
Services
- Technology
- Interactive video ads, Fire TV experience, Alexa voice, Custom Brand Store
The campaign film (Film)
Olympic athletes talk through the objects tied to their mental-health stories. This film sets the tone for everything else.
The full customer experience (Walkthrough)
The whole thing, start to finish: from the athletes’ stories to the mental-health resources on Fire TV, Alexa, and Prime Video.
Where it ran (Campaign)
Tags: Prime Video, Fire TV, Alexa, Video